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| SANA 2003 OFFICIAL DATA | ||||||
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Bologna, September 15, 2003 - The official data of the 15th edition of SANA confirm the International Exhibition of Natural Products as the world reference point for the market of environment-friendly products, of sustainable consumption, and of natural-style health, while the enthusiasm of the exhibitors and visitors make this edition one of the most successful in the whole history of SANA.
During the four days of the Show, which closed yesterday in Bologna, a total of 74,000 visitors were recorded, including 55,400 operators. This confirms SANA as a more and more specialized and qualified event, a must for the high interest and business concentration it offers to all operators in the world's Natural products' market.
The 15th edition of SANA responded to the current internationalization of the ecological market, recording 3,400 foreign operators; 400 of the 1,600 exhibitors on the 85,000 sq. m. exhibiting surface came from 34 foreign Countries in Europe, the US, Canada, Asia, Australia, and Africa.
The great interest aroused by the Show resulted into full media coverage: 800 journalists were accredited, including 100 foreign ones, thus demonstrating the strong media and educating value of SANA.
The acknowledged cultural standing of SANA was then confirmed by as many as 60 meetings, which took place throughout the four days of the Show, attended by representatives of Institutions and Associations, political figures, as well as well-known members of the show business and a very wide audience.
The success of the 15th edition of the Exhibition was also supported by several original shows and special events organized for this purpose, which highlighted the trend recorded in many product sectors towards increasingly eco-compatible production lines.
The exhibitors were greatly satisfied, especially about the number and quality of the attending operators, about the numerous foreign visitors, about the media coverage, and about the massive public attendance, and defined this last edition as one of the best, richest, and most successful in the history of the International Exhibition of Natural Products.
Gustavo Capella
Fiere e Comunicazioni
Press Office and PR Manager
mailto:gcapella@fierecom.it
Alessia Ravaglia
Fiere e Comunicazioni
SANA Foreign Press Office
mailto:aravaglia@fierecom.it
To ask for the photos of the show: aravaglia@fierecom.it>
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