| How Can Brands Break Through Green Glass Ceiling? (Tagung) |
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| Wann? | 06.06.2013 - 07.06.2013 | ||||||||
| Wo? | H- Amsterdam, | ||||||||
| Was? | A major challenge that organic and sustainable brands face is how to rise above the 'green glass ceiling'? How can such brands break through their niche status and gain mainstream acceptance? How can they maintain their core green values whilst widening consumer appeal?
 Some insights are given in this research article
The marketing and consumer issues of building sustainable brands, as well as success stories of brands rising above the green glass ceiling will be featured at the upcoming Sustainable Foods Summit. The summit takes place in Amsterdam on 6-7th June. Click here to receive the conference programme. Marketing & Consumer Behaviour For the first time, the summit devotes half the 2-day programme to green marketing & consumer issues. Topics include... - Taking an organic brand mainstream - Building a green retail private label - Social media & digital marketing to green consumers - Consumer engagement case study - Consumer insights into sustainable purchasing - Overcoming the psychological barriers - Encouraging consumer behaviour change - Growing complexity of sustainability in retailing Other sessions in the 2-day programme are Sustainability Best-Practices and Sustainable Ingredients. Click here to receive the conference programme. Who should attend? The summit is designed for business, marketing and technical professionals from food companies, ingredient firms, retailers & distributors, industry organisations & certification agencies, researchers, investors and others looking at sustainability in the food industry. About the summit Launched in 2009, this is the 5th European edition of this international series of summits. The aim of the Sustainable Foods Summit is to explore new horizons for eco-labels and sustainability in the food industry by discussing key industry issues. Early booking rates The early-booking rate for the Sustainable Foods Summit ends on April 20th. Larger discounts are available for group bookings, NGOs and academics. For immediate attention, contact: Cora Meyer at +44 20 8567 0788 |
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