|  |  |
Impressum
Datenschutzerklärung
| Forum |  |
|
In Zusammenarbeit mit unabhängigen Experten und anerkannten Institutionen bietet die World Alliance ihren Mitgliedern eine kostenlose Beurteilung ihrer Lösungen auf der Grundlage technischer, ökologischer und sozioökonomischer Kriterien. Die geprüften Lösungen werden in einem Portfolio von 1.000 Lösungen zusammengefasst und von Bertrand Piccard im Dezember 2018 bei der UN-Klimakonferenz COP24 vorgestellt. Treffen und erleben Sie Bertrand Piccard diese Woche auf dem Global Social Business Summit. Mehr zu Solarimpulse bringen wir in der forum Ausgabe 1/2019. Im Vorfeld des Summits hatten wir Gelegenheit für einen kurzen Austausch mit dem Mann, der als erstes die Welt mit einem Solarflugzeug umrundet hat. Hier die Fragen und Antworten: What responsibility do entrepreneurs bear? Entrepreneurs have a huge responsibility because they shape society, they should be an example of how to hire and treat employees, how to treat customers, how to deal with environmental issues. So, we should not leave this responsibility only to philosophical approaches or to ecological concerns, we should officially give this responsibility to entrepreneurs. What allows me to say this, is the fact that lot of studies are now showing how much empathy and compassion for employees, for the consumers and for the environment, become a factor that is making the companies more profitable. The human values, respect and caring for others, should now, more than ever, be taken into consideration in the management of a company. How can we encourage people to do something in the interest of society? There are unfortunately not a lot of people, who spontaneously care about others merely for the sake of others, and it is not enough. We have to show to the selfish people that it is also in their personal interest to care for society. Not only because, if they make big mistakes, social media are going to punish them immediately, but also because, today, caring for others, caring for environment is a source of profit, it is a way to have more loyalty from the employees, and from the customers, and finally to have a better image and to do better business. It's a win-win. Today, selfishness is not paying off anymore and altruism starts pay off much better. What do you do to raise awareness amongst companies and politics about social challenges? Today, after the success of the Solar Impulse round-the-world flight, the Solar Impulse Foundation is doing precisely that. We are selecting #1000solutions that can protect the environment and improve quality of life in a profitable way. What we want to do is to speak the language of the people we want to convince. The language of job creation, profit, and growth, but a clean growth which is much better than the dirty status quo of today. Like this, we help the industry and the economy to diversify and adopt profitable ways to protect the environment. It will help everyone to win, because we won't succeed if we produce more losers than winners into this changing world. We should help everyone to do better for the society and for the environment, but also better for their business.
|
|||||||||||||||||||||||||||
 |
|||||||||||||||||||||||||||
RSS-Feed einrichten
